Video has been threatening to kill the radio star for a while now. However, this time it’s no idle threat! Globally, video will be 82% of all consumer internet traffic by 2021 (Source: Cisco).
Yes, that’s next year. So, if you haven’t been prioritising video content as part of your digital marketing strategy, it’s time to act.
This doesn’t mean that written or static content will be abandoned. It just means that video needs to play a bigger role for brands than it has done previously, and it’s about having an integrated marketing strategy.
5G will amp up the pace
With 5G internet speed now more widely available for faster downloads, brands can have more confidence that their carefully-considered and engaging content plays correctly and reaches the right audience.
Video content creation doesn’t need to be time-consuming
Historically, one of the biggest challenges for brands and agencies alike has been the time, resources and budget it takes to create high-quality video.
That’s changed with both tech advances and a shift in consumer expectations. Production costs have gone down and users also don’t expect Oscar-worthy productions for all content. In fact, more natural video can work in a brand’s favour, as it speaks directly to the chosen audience and is more authentic.
Great video tells a story quickly and effectively
We know it’s a brave new world in brand strategy. Twenty years ago, brands just wanted to be found. Now your audience needs to know you, understand you and appreciate you before they get into bed with you. Rightly so! You need to create trust with consumers and they need to like what you stand for.
Video is the perfect channel to communicate with customers quickly and in a creative way. Your audience doesn’t want to hear facts and stats. They want to know who you are. Focus on making your brand helpful, thoughtful and memorable.
We’re called headmark because we always focus on leaving a mark in our target audience’s heads that they will remember at the right moment.
Weave magic around your brand this year. Create a simple story that is real but also transports your audience and elicits an emotional response.
Our story is also your story
We exist to create real growth for businesses. We’re trusted advisors in the digital space with the creative capabilities to produce online video in-house that will crystallise your brand strategy.
We’ll deliver the right video, to the right person, in the right place, at the right time.
Talk to us today about how we can help bring your story to life.
BY NIGEL PATIENT
