Our $2 Muffin Day campaign wins a silver Davey!

Reading Time2 mins

Our $2 Muffin Day campaign wins a silver Davey!

Our campaign for Muffin Break’s Valentine’s Day $2 Muffin Day took home a sought-after Silver Davey Award for Integrated Campaign – Marketing Effectiveness, recognising the seamless collaboration between our creative and digital teams and their use of multiple media platforms.

We drove a 53% uplift in sales, reaching over one million people on social media and across the Muffin Break loyalty database. 

Our studio created a strong foundation of creative content, with blog posts, social and advertising assets. With Muffin Break’s messaging on point, the digital team set up a powerful campaign to drive take-up, with ads and a boosted Facebook event.

We created a two-pronged approach – tailored eDMs to the loyalty database and a strong digital campaign to reach new customers. Our targeted social media ads focused on acquisition through awareness campaigns and compelling calls to action.

The results were impressive, with a 53% uplift in sales and 1.2 million impressions across social media! 

We also highlighted Muffin Break’s commitment to community. We helped drive sales in Townsville, with all proceeds from $2 Muffin Day going to those impacted by the local floods.

To know about the successful campaign we ran, read our case study here. 

Industry Roundup
News Roundup, Technology, Trends

How to understand and target your audience

Do you really understand your target audience? In the last month, we’ve been thinking a lot about audiences. Here are...

Technology, Trends

5 SEO myths debunked for the everyday marketer

By now, every marketer knows the importance of good SEO. But there are still common misconceptions in circulation. 

Back to Top
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
JOIN OUR MAILING LIST
ErrorHere