Our campaign for Muffin Break’s Valentine’s Day $2 Muffin Day took home a sought-after Silver Davey Award for Integrated Campaign – Marketing Effectiveness, recognising the seamless collaboration between our creative and digital teams and their use of multiple media platforms.
We drove a 53% uplift in sales, reaching over one million people on social media and across the Muffin Break loyalty database.
Our studio created a strong foundation of creative content, with blog posts, social and advertising assets. With Muffin Break’s messaging on point, the digital team set up a powerful campaign to drive take-up, with ads and a boosted Facebook event.
We created a two-pronged approach – tailored eDMs to the loyalty database and a strong digital campaign to reach new customers. Our targeted social media ads focused on acquisition through awareness campaigns and compelling calls to action.
The results were impressive, with a 53% uplift in sales and 1.2 million impressions across social media!
We also highlighted Muffin Break’s commitment to community. We helped drive sales in Townsville, with all proceeds from $2 Muffin Day going to those impacted by the local floods.
To know about the successful campaign we ran, read our case study here.
