A Trusted Leader in AV

MadisonAV engaged headmark to help position the brand as a market leader in Assistive Listening and Hearing Augmentation solutions, ahead of the Australian launch of Bettear’s innovative Auracast™ technology. In a category marked by high interest but low understanding, headmark was tasked with simplifying the message, building category confidence, and establishing MadisonAV as a go-to expert in this growing space.

Objectives 

• Build awareness of MadisonAV’s growing portfolio in Assistive Listening Technologies (Induction Loop, Infrared, RF, WiFi, Auracast™).
  

• Position Bettear as an innovative, compliant, and future-ready player in the industry.
  

• Educate the market by simplifying complex tech for decision-makers across public and commercial venues.
  

• Drive early interest and anticipation for Bettear’s Auracast™ ahead of its official Australian launch.
  

• Differentiate MadisonAV from key competitors like Listen Technologies and WilliamsAV.

By simplifying the narrative and highlighting both innovation and support, headmark helped MadisonAV step confidently into a leadership role within the Assistive Listening category. The campaign not only introduced Bettear’s technology to the Australian market but also built a solid foundation of trust, education, and momentum ahead of launch.