For the Flavour Obsessed

Objective
Support Gelatissimo’s USA expansion with branded materials aligned to their refreshed visual identity.

The Challenge
As Gelatissimo continues its global growth, particularly in the USA market, their presence at the International Franchise Association (IFA) Conference was a key opportunity to engage potential franchisees. The brand needed compelling, on-brand materials that would introduce their offering with clarity, warmth, and confidence.

The Solution
headmark was engaged to create a suite of supporting assets that matched Gelatissimo’s new look and feel — vibrant, fresh, and globally relevant. The materials were tailored to resonate with the USA  market, while remaining authentically Gelatissimo.

Deliverables included

• Print and digital collateral for the IFA booth

• Messaging that spotlighted Gelatissimo’s proven success, global footprint, and franchise support system

The Impact
The materials helped Gelatissimo make a strong, professional impression at IFA, sparking valuable conversations with potential partners. With a consistent brand story and eye-catching visuals, the assets supported the brand’s strategic push into the USA, reinforcing Gelatissimo as a confident, established global franchise.