Muffin Break

Creating the greatest Mighty Mini Meal of all time

Reading Time5 mins...

The mighty mini meal is a favourite of children all across the country. For this edition Muffin Break partners with Universal Studios to celebrate the release of Trolls World Tour.
Our brief was to bring this union to life. The campaign deliverables included: 1x 30secs Val Morgan cinema ad; Mighty Mini Meal Packaging design; POS artwork; and supporting digital assets.

Creating the greatest Mighty Mini Meal of all time

The Challenge

Balancing competing CTA’s and international approvals. Our team created high-end creative whilst sticking within a modest budget.  Gigabytes of promo reels; bumpers; SFX; and character animations were supplied by Universal. All required analysing, sorting and categorising to create a collection of possibilities. From this collection of possibilities, we created the “ingredients” used to develop the creative.

The Idea

The concept centres around a musical performance with the MMM performing for an audience of Trolls. The cast of Trolls World Tour join the MMM on stage as they celebrate the greatest Might Mini Meal of all time.

The supporting digital assets follow the same campaign identity. All deliverables tie in with the video creative for a seamless look and feel across campaign,

Creating the greatest Mighty Mini Meal of all time
Creating the greatest Mighty Mini Meal of all time

The Results

Our team created a high-end advertising campaign worthy of greatest Might Mini Meal of all time. headmark delivers world-class creative. The Trolls Mighty Mini is competing in a highly competitive market with major food brands, a global pandemic and the rise of food delivery services.

Want a high-quality campaign for yourself? Grow your brand with headmark.

Creating the greatest Mighty Mini Meal of all time
Creating the greatest Mighty Mini Meal of all time
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