The Challenge
Balancing competing CTA’s and international approvals. Our team created high-end creative whilst sticking within a modest budget. Gigabytes of promo reels; bumpers; SFX; and character animations were supplied by Universal. All required analysing, sorting and categorising to create a collection of possibilities. From this collection of possibilities, we created the “ingredients” used to develop the creative.
The Idea
The concept centres around a musical performance with the MMM performing for an audience of Trolls. The cast of Trolls World Tour join the MMM on stage as they celebrate the greatest Might Mini Meal of all time.
The supporting digital assets follow the same campaign identity. All deliverables tie in with the video creative for a seamless look and feel across campaign,
The Results
Our team created a high-end advertising campaign worthy of greatest Might Mini Meal of all time. headmark delivers world-class creative. The Trolls Mighty Mini is competing in a highly competitive market with major food brands, a global pandemic and the rise of food delivery services.
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