Our long-term partner Muffin Break recently launched The Fancy Collection; a premium range of muffins and ‘duffins’ – delicious fusions of doughnuts and duffins.
They trusted headmark to design a brand mark for the new range, as well as enticing creative collateral to promote the first product in the launch: the Choc Salted Caramel Duffin.
The brand mark for the Fancy Collection was briefed to have a premium look, while still being approachable for Muffin Break’s day-to-day customer.
headmark created a range of printed POS material for the Choc Salted Caramel Duffin: the stanchion to herald the new product, the countertop A3 to entice a coffee combo purchase, and the spike to suggest customers add the product to a 4 or 6 take-home pack.
The creative needed to be premium, clean in design, and convey a clear message to the customer. It also had to stand apart from everyday Muffin Break branding. Our designers achieved this with elements including a tiled diamond pattern, the introduction of rich, bold fonts, and the use of vibrant gold hues.
The creative popped on social posts. 58% of the 2.05M Australia-wide audience viewed the ad on Instagram, an average of 2.7 times. An impressive 5.66M impressions was achieved.
We achieved the perfect balance and created a brand mark that the client was happy with. Our team delivered a premium, striking creative for Muffin Break’s Fancy Collection which still appealed to their customer demographic.
The collateral for the Choc Salted Caramel Duffin has been driving buzz on social media, as well as success in store at Muffin Break. This campaign is also adaptable; the Fancy Collection brandmark can be carried over to future product launches for ongoing usage.
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