Leading Quality in Community Services

Objective

Drive membership engagement, increase ACIS certification uptake, and build public awareness of quality care standards.

The Challenge
ACIA needed clear, compelling communication tools to educate three key audiences:

• Service providers on the benefits of ACIA membership.

• Providers eligible for ACIS Certification.

• General consumers seeking high-quality, trustworthy care.

Each flyer and supporting Linkedin social post had to inform, inspire action, and maintain brand alignment with ACIA’s professional, trusted voice.

The Solution
We designed a targeted suite of flyers and Linkedin social posts that:

• Highlighted ACIA membership benefits, including advocacy, training, and industry updates.

• Promoted ACIS Certification, emphasizing the value of quality standards and the certification process.

• Educated care recipients and families about why choosing an ACIS-certified provider ensures better outcomes.

Each flyer featured

• Clear value propositions and benefit-driven language.

• Step-by-step calls to action (CTA).

• Clean, accessible layout with QR codes for easy next steps.

The Impact

While still in early deployment, the flyers are already supporting:

• Increased web traffic to the ACIA membership and certification pages.

• Enhanced visibility of ACIS-certified providers.

• Stronger brand perception among stakeholders and the general public.